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Today's guidance on the benefits of Diversity in business ... providing
a road map through the maze of Leadership, Conflict and Change.
Greg brings a specialist's understanding of
diversity to many different audiences. With a delightful sense of humor
and outstanding story-telling ability, he delivers a motivational
experience that is perfectly suited to particular needs and
expectations.
The
True Value of a Customer
How to Gain and Keep Customers for Life
Here are some simple rules that will help you score their cumulative
value each time you meet a potential customer.
- Gather as much information as possible without being intrusive.
- Keep that information well organized, preferably using customer
management software.
- Stay in touch with the customer so they do not forget about you.
- Let them know that you are always available and would like to help
them if you can.
- Be the authority in your area of expertise and encourage customers
to ask questions or come to you to discuss problems.
- Develop your relationship, but don’t base it on sales, base it on
trust.
- Make your customer aware when anything special is happening
regarding your products and services, such as events or discounts.
Give them a decision without selling.
- Always be friendly, courteous, and timely with your contact
opportunities.
- Make it easy and convenient to deal with you.
Referrals that Rule
7 Steps to Getting Referrals from Everyone you Know
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Be awesome at what
you do!
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Keep your focus on
providing a positive customer experience.
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Be honest with
your customers at ALL TIMES!
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Don’t be afraid to
“put your money where your mouth is!”
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Be respectful and
kind to everyone.
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When you make a
mistake,
find out what you did wrong and fix it.
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Ask for referrals.
Is this one too obvious?
EXTRA BONUS… (I said
there would only be seven) Open your eyes! Look in your file cabinet
and Rolodex.
Why People Buy
Learn the Secret to Getting
in Their Heads
Timing is Everything
But Great Timing
is What You Really Need
Customer Loyalty
7 Techniques to Building a “Die Hard” Customer Base
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Don't
Overlook Current Customers in your Marketing
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Stay In
Touch with Your Customers
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Be Sure
Your Staff has "Bought In" to the Quest for Customer Loyalty
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Know the
Stages of Loyalty and React Accordingly
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Don't Sell
Until They are Ready to Buy
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Deal with
Problems and Complaints Immediately
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Use
Multiple Channels to Communicate and Stay Responsive with Your
Customers
The Chilling Reasons why
Cold Calling
Could Leave You Out in the Cold
- A recent study by Huthwaite concludes the following:
- 63 percent of salespeople say cold calling is what they most
dislike about their jobs.
- 88 percent of salespeople work for companies that consider
prospecting important.
- 91 percent of buyers never respond to an unsolicited inquiry.
- 71 percent of buyers find cold calls annoying.
- 88 percent of buyers will have nothing to do with cold callers.
Think outside the TRIANGLE!
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There are no secrets
to success. It is the result of preparation, hard work, learning from
failure."
- Colin Powell
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